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5 reasons why you need Event Live Streaming

So you’re organising an event and you’re asking yourself why you need event live streaming. Here are some top tips to help answer your question!

An example of a video to show why you need event live streaming

Photo: The Ethics of Protest was a panel discussion held at the Ethics Centre in Sydney CBD in front of a studio audience, with others participating online. The event live stream was produced by Watch It Live.

Key benefits of event live streaming

Live streaming an event offers several benefits that can greatly enhance the reach, engagement, and overall experience for both event organisers and attendees. Asking yourself why you need event live streaming is very common. Here are some key benefits:

  • Global Reach: Live streaming allows you to reach a vast global audience, breaking down geographical barriers. People from different locations can tune in and participate in real-time, expanding your event’s reach beyond the physical venue.
  • Increased Attendance: Live streaming enables individuals who cannot attend the event in person to still participate remotely. This expands your potential audience and increases attendance, as people can join from the comfort of their homes or offices.
  • Cost-Effective: Hosting an event involves various expenses such as venue rental, travel, accommodation, and catering. Live streaming reduces or eliminates these costs, making it a more cost-effective option. Additionally, attendees save on travel expenses, making the event more accessible to a wider audience.
  • Convenience and Flexibility: Live streaming offers convenience and flexibility for attendees. They can watch the event using their preferred devices, such as smartphones, tablets, or computers, at their own convenience. This flexibility increases accessibility and allows people with busy schedules to still engage with the event.
  • Real-Time Interaction: Live streaming platforms often provide interactive features such as live chat, Q&A sessions, and audience polling. Attendees can engage with speakers, ask questions, and provide feedback in real-time, creating an interactive and immersive experience. This fosters a sense of community and engagement among participants.
  • Content Accessibility and Archiving: Live streamed events can be recorded and archived for future reference. This allows attendees to revisit the content later or share it with others who may have missed the live stream. It also provides a valuable resource for educational purposes or for those who want to review specific presentations or discussions.
  • Analytics and Insights: Many live streaming platforms offer analytics and data tracking features. Organisers can gather insights on viewership, engagement, and audience demographics. This data can be used to measure the success of the event, improve future events, and make data-driven decisions.
  • Sponsorship and Monetisation Opportunities: Live streaming opens up new avenues for sponsorship and monetisation. You can include brand advertisements, product placements, or sponsored segments during the live stream. Additionally, you can offer pay-per-view access or subscription models for premium content, providing additional revenue streams.
  • Extended Event Lifespan: Live streaming extends the lifespan of an event beyond its physical duration. By capturing and sharing the event online, it becomes accessible indefinitely. This allows the event’s impact to continue even after it concludes, reaching new audiences over time.
Why you need event live streaming – in a nutshell

Overall, live streaming an event offers numerous benefits, including broader reach, increased attendance, cost-effectiveness, convenience, interactivity, accessibility, data insights, monetisation opportunities, and extended event lifespan.

Event live streaming has become more popular as an engaging and effective way to connect with people in today’s digital age, no matter where or when they’re watching.

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Watch It Live provides professional, engaging and bespoke event live streaming services for companies, organisations, groups, charities, schools and individuals. We’d love to help you to live stream your next event.

We service Sydney, Central Coast, Newcastle, Hunter Valley, Wollongong, Blue Mountains and Southern Highlands.

Watch It Live is the event live streaming arm of CeremonyCast. Call us on 02 8325 1723.